Course: Concepts of Business Thinking

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Course title Concepts of Business Thinking
Course code MUPE/2KPM
Organizational form of instruction Lecture
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory, Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Slinták Karel, Ing. Ph.D.
Course content
The course consists of twelve thematic lectures in that order Today's world - problems, challenges, trends. The seeds of the future - new paradigms, hidden needs, social changes. Trends in corporate governance - management systems today and tomorrow. Know yourself - strengths, values, passions. How to measure your life? Success strategies - the search for uniqueness. Market and empathy map - customers, needs, values, requirements, basic functions of the company. Innovation - principles, opportunities, value creation, blue ocean, basic functions of the company. Motivation, leaders, change. Business models. Preparation and implementation of strategy - trial and error, learning process, emergence process. Decent company. Own observations and experiences.

Learning activities and teaching methods
unspecified
learning outcomes
Knowledge
Organizational forms and structures Management systems Unique sales offers Personal management Innovation
Organizational forms and structures Management systems Unique sales offers Personal management Innovation
Skills
Analyze organizational structures Identify management systems Analyze the uniqueness of companies Reveal personal potential Identify market opportunities
Analyze organizational structures Identify management systems Analyze the uniqueness of companies Reveal personal potential Identify market opportunities
Recommended literature
  • CARNEY, B.M., GETZ, I. Svoboda v práci: jak nechat zaměstnance dělat, co chtějí, a tím zvýšit produktivitu, zisk a růst.. Praha: PeopleComm, 2013. ISBN 978-80-904890-7-3.
  • COLLINS, J.C. Jak z dobré firmy udělat skvělou.. Praha: Grada, 2008. ISBN 978-80-247-2545-1.
  • COLLINS, J.C., PORRAS, J.I. Jak vybudovat trvale úspěšnou firmu: úspěšné návyky vizionářských společností.. Praha: Grada Publishing, 2016. ISBN 978-80-247-5638-7.
  • COVEY, S.R. 7 návyků skutečně efektivních lidí: zásady osobního rozvoje, které změní váš život.. Praha: FC Czech, 2014. ISBN 978-80-7261-282-6.
  • DRUCKER, P.F. To nejdůležitější z Druckera v jednom svazku. 2. vydání.. Praha: Management Press, 2016. ISBN 978-80-7261-397-7.
  • HAMEL, G., BREEN, B. Budoucnost managementu. Praha: Management Press, 2008. ISBN 978-80-7261-188-1.
  • CHRISTENSEN, C.M., ALLWORTH, J., DILLON, K. Jak změříte svůj život?.. Brno: BizBooks, 2013. ISBN 978-80-265-0061-2.
  • KOŠTURIAK, J., CHAĽ, J. Inovace: vaše konkurenční výhoda!. Brno: Computer Press, 2008. ISBN 978-80-251-1929-7.
  • KOŠTURIAK, J. Vlastní cestou: jak v podnikání rozvíjet výkonnost, výjimečnost a vášeň.. Praha: PeopleComm, 2016. ISBN 978-80-87917-21-3.
  • ZELENÝ, M., KOŠTURIAK, J. To vám byl divný svět: úvahy o proměnách světa kolem nás.. Praha: NLN, Nakladatelství Lidové noviny,, 2012. ISBN 978-80-7422-171-2.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester