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Lecturer(s)
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Popesko Boris, prof. Ing. Ph.D.
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Macurová Lucie, Ing. Ph.D.
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Course content
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1. Four dimensions of business 2. Business models 3. Personal model 4. Canvas 5. Creating a value proposition 6. Lean canvas 7. Lean startup 8. Customer development process 9. Business model design 10. Business model patterns 11. Trends in business model creation 12. Practices of selected companies
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Learning activities and teaching methods
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Lecturing
- Home preparation for classes
- 15 hours per semester
- Preparation for course credit
- 16 hours per semester
- Participation in classes
- 15 hours per semester
- Preparation for examination
- 34 hours per semester
- Term paper
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge and skills in the areas of business models, lean entrepreneurship, and business models. The course requires basic prerequisites and skills in the field of entrepreneurship. |
| Basic knowledge and skills in the areas of business models, lean entrepreneurship, and business models. The course requires basic prerequisites and skills in the field of entrepreneurship. |
| learning outcomes |
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| Student se naučí používat plátno business modelu, jehož pomocí bude schopen modelovat obrysy podnikání nových i již osvědčených podnikatelských konceptů. |
| Student se naučí používat plátno business modelu, jehož pomocí bude schopen modelovat obrysy podnikání nových i již osvědčených podnikatelských konceptů. |
| characterize the essence of entrepreneurship, the business model, and explain; |
| characterize the essence of entrepreneurship, the business model, and explain; |
| describe trends in business; |
| describe trends in business; |
| characterize and define Lean Canvas and Canvas; |
| characterize and define Lean Canvas and Canvas; |
| define and describe the difference between a business plan and a business model; |
| define and describe the difference between a business plan and a business model; |
| describe the development of business models and business model innovation; |
| describe the development of business models and business model innovation; |
| Skills |
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| define what the essence of business is; |
| define what the essence of business is; |
| develop a business model based on the Lean Canvas; |
| develop a business model based on the Lean Canvas; |
| develop a business model using the Canvas framework; |
| develop a business model using the Canvas framework; |
| zpracovat business model podle plátna Canvas; |
| zpracovat business model podle plátna Canvas; |
| apply knowledge of business models in practice; |
| apply knowledge of business models in practice; |
| define a business plan; |
| define a business plan; |
| identify problems in creating a business model; |
| identify problems in creating a business model; |
| apply a lean business approach; |
| apply a lean business approach; |
| choose a suitable business model; |
| choose a suitable business model; |
| apply Lean Startup methods; |
| apply Lean Startup methods; |
| teaching methods |
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| Knowledge |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Lecturing |
| Lecturing |
| Demonstration |
| Demonstration |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Projection (static, dynamic) |
| Projection (static, dynamic) |
| assessment methods |
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| Written examination |
| Written examination |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
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Recommended literature
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Anderson, C. Dlouhý chvost: proč budoucnost byznysu spočívá v dlouhodobých prodejích a větší pestrosti nabídky. Computer Press, 2013. ISBN 9788025125076.
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Drucker, P. F. Inovace a podnikavost. Praha : Management Press, 1993. ISBN 80-85603-29-2.
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FOTR, J., SOUČEK, I. Podnikatelský záměr a investiční rozhodování. Praha: Grada Publishing, 2005. ISBN 80-247-0939-2.
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Chesbrough, H. Open Business Models: How to Thrive in the New Innovation Landscape. Boston: Harvard Business School Press, 2006. ISBN 978-1422104279.
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Maurya, A. Running lean: iterate from plan A to a plan that works. O'Reilly Media, Inc., 2012. ISBN 978-1449305178.
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OSTERWALDER, Alexander a Yves PIGNEUR. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. Brno: BizBooks, 2012. ISBN 978-80-265-0025-4.
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Ries, E. The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Publishing Group, 2011. ISBN 0307887898.
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SRPOVÁ, Jitka, SVOBODOVÁ, Ivana, SKOPAL, Pavel, ORLÍK, Toma?s?. Podnikatelsky? pla?n a strategie. Pardubice: Rada Publishing, a.s., 2011. ISBN 978-80-247-4103-1.
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Taleb, N. N. Antifragile: how to live in a world we don´t understand. London: Allen Lane, 2012.
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