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Lecturer(s)
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Novák Petr, doc. Ing. Ph.D.
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Vaculčíková Zuzana, Ing. Ph.D.
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Course content
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1. Introduction to business economics 2. Natural person 3. Legal entity of a corporation-private 4. Property of the company 5. Capital of the company 6. Revenues and costs of the company 7. Basic cost analysis 8. Basics of calculations 9. Business plan and intention 10. Business life cycle 11. Legal entities: public corporations, foundations, institutes 12. Financial management of the company, basics of investment decisions
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Learning activities and teaching methods
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unspecified
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| prerequisite |
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| Knowledge |
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| Základní znalosti makro- a mikroekonomie, managementu, účetnictví a matematiky. |
| Základní znalosti makro- a mikroekonomie, managementu, účetnictví a matematiky. |
| learning outcomes |
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| has an overview of the functioning of the economy and the economic environment, including internationally |
| Student získá komplexní systémový pohled na podnikové hospodářství; základní otázky rozvoje podniku; naučí se rozhodovat o otázkách strategického a operativního řízení. |
| Student získá komplexní systémový pohled na podnikové hospodářství; základní otázky rozvoje podniku; naučí se rozhodovat o otázkách strategického a operativního řízení. |
| has an overview of the functioning of the economy and the economic environment, including internationally |
| has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| has an overview of the legislative framework within which economic entities operate, with an emphasis on entrepreneurship; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the procedures applied in starting and running a business and can evaluate and analyse a business idea; |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| is familiar with the fundamentals of management and the economic context of business entities (companies) |
| understands the relationships between the instruments of business management and the basic issues of money and capital markets; |
| understands the relationships between the instruments of business management and the basic issues of money and capital markets; |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Can design, analyse and apply entrepreneurial business models and evaluate their effectiveness |
| Skills |
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| be able to compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| be able to compare the perspectives of different economic models on key economic categories and mechanisms within the economic environment |
| understands the basic aspects of economic management of firms |
| understands the basic aspects of economic management of firms |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| can apply a range of basic economic tools to support managerial decision-making in firms; |
| know how to create and set up a business model of the firm's operation |
| know how to create and set up a business model of the firm's operation |
| can design their own business plan and start their own company |
| can design their own business plan and start their own company |
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Recommended literature
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SYNEK, M., KISLINGEROVÁ, E. a kol. Podniková ekonomika. 6. přepracované a doplněné vydání. Praha: C.H. Beck, 2015. ISBN 978-80-7400-274-8.
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Synek, Miloslav. Manažerská ekonomika. 5., aktualiz. a dopl. vyd. Praha : Grada, 2011. ISBN 978-80-247-3494-1.
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Wöhe, Günter. Úvod do podnikového hospodářství. 2., přeprac. a dopl. vyd. Praha : C.H. Beck, 2007. ISBN 978-80-7179-897-2.
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Zámečník, Roman. Podniková ekonomika II. Vyd. 1. Zlín : Univerzita Tomáše Bati ve Zlíně, 2007. ISBN 978-80-7318-624-1.
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