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Lecturer(s)
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Vaculčíková Zuzana, Ing. Ph.D.
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Tučková Zuzana, doc. Ing. Ph.D.
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Course content
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Services as a part of tourism (essence of services and classification of services in tourism, characteristics of services in tourism). Transport services (material and technical conditions for the provision of services, range of services provided, air, road, rail transport). Accommodation services (material and technical conditions for the provision of services, categorization, classification of services, services of accommodation facilities, hotel management). Catering services (material and technical conditions for the provision of services, product offer of hospitality centers, fast forms of catering, dining, world and national gastronomy). Travel agency services (meaning and function of TA, CA, TA product, Informatization of TA services). Guide services in tourism (personality profile of a tourism guide, preparation of a tour guide, work agenda of a tourism guide, cooperation between a guide and a travel agency). Spa services (indicative focus of natural healing spas, material and technical conditions for the provision of services, characteristics and classification of spa services, basic and additional services, marketing in spas). Congress and incentive tourism (characteristics and importance of congress events, material and technical conditions for the provision of services, organization of congress events). Product creation in tourism (product parameters, factors influencing the form of CR products). Insurance in tourism (importance of insurance, types of insurance). Passport and customs services and exchange services (travel documents abroad. CR, visa, subject of exchange activities, exchange rates and exchange certificate). Services of information centers in the Czech Republic (material and technical conditions for the provision of services, characteristics and meaning of information centers, distribution and density in the Czech Republic and in the world).
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Learning activities and teaching methods
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unspecified
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| learning outcomes |
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| Knowledge |
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| characterize the essence and specifics of services in tourism |
| characterize the essence and specifics of services in tourism |
| set the material and technical requirements for providing accommodation services |
| set the material and technical requirements for providing accommodation services |
| characterize spa services |
| characterize spa services |
| characterize the importance and functions of travel agencies |
| characterize the importance and functions of travel agencies |
| define the essence and parameters of product creation in tourism |
| define the essence and parameters of product creation in tourism |
| Skills |
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| understand the coordination and planning of operational processes in tourism |
| understand the coordination and planning of operational processes in tourism |
| assess the needs of tourism guests, including the provision of quality services |
| assess the needs of tourism guests, including the provision of quality services |
| respond to and manage situations in case of crisis occurrences in the operation of tourism businesses |
| respond to and manage situations in case of crisis occurrences in the operation of tourism businesses |
| apply innovative approaches in the field of business in tourism |
| apply innovative approaches in the field of business in tourism |
| evaluate the specifics of clients utilizing spa and wellness services |
| evaluate the specifics of clients utilizing spa and wellness services |
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Recommended literature
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BERÁNEK, J. Moderní řízení hotelového provozu.. Praha: MAG Consulting, 2013. ISBN 978-80-86724-45-4.
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FORD, R.C., STURMAN, M.C., HEATON, Ch.P. Managing quality service in hospitality: how organizations achieve excellence in the guest experience.. Clifton Park: Delmar, Cengage Learning,, 2012. ISBN 978-1-4390-6032-2.
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GARDETTI, M.A.,TORRES, A.L. Sustainability in hospitality: how innovative hotels are transforming the industry.. Sheffield: Greenleaf Publishing, 2016. ISBN 978-1-78353-199-8.
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HOLLOWAY, J.CH., HUMPHREYS, C. The business of tourism. 8th ed. Harlow. Harlow, England: Financial Times/Prentice Hall, 2009. ISBN 978-0-273-71710-2.
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HORNER, S., SWARBROOKE, J. Cestovní ruch, ubytování a stravování, využití volného času.. Praha: Grada, 2003. ISBN 80-247-0202-9.
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PLZÁKOVÁ, L., STUDNIČKA, P. Řízení cestovního ruchu v České republice - minulost, současnost, budoucnost.. Praha: Wolters Kluwer, 2014. ISBN 978-80-7478-593-1.
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SEIFERTOVÁ, V. Marketing v lázeňském cestovním ruchu.. Praha: Vysoká škola cestovního ruchu, hotelnictví a lázeňství, 2003. ISBN 80-86592-00-6.
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SCHWARTZHOFFOVÁ, E. Lázeňství a wellness.. Olomouc: Univerzita Palackého v Olomouci, 2016. ISBN 978-80-244-5113-8.
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SMITH, M., PUCZKÓ, L. Health, tourism and hospitality: spas, wellness and medical travel. London: Routledge, 2014. ISBN 978-0-415-63865-4.
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TESONE, D.V. Zásady řízení pro obor hotelnictví, gastronomie a turismu.. Praha: Wolters Kluwer Česká republika, 2011. ISBN 978-80-7357-655-4.
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VAJČNEROVÁ, I., RYGLOVÁ, K. Management kvality služeb v cestovním ruchu: jak zvýšit kvalitu služeb a spokojenost zákazníků.. Praha: Grada, 2017. ISBN 978-80-247-5021-7.
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