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Lecturer(s)
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Slinták Karel, Ing. Ph.D.
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Course content
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The course consists of twelve thematic lectures in that order Today's world - problems, challenges, trends. The seeds of the future - new paradigms, hidden needs, social changes. Trends in corporate governance - management systems today and tomorrow. Know yourself - strengths, values, passions. How to measure your life? Success strategies - the search for uniqueness. Market and empathy map - customers, needs, values, requirements, basic functions of the company. Innovation - principles, opportunities, value creation, blue ocean, basic functions of the company. Motivation, leaders, change. Business models. Preparation and implementation of strategy - trial and error, learning process, emergence process. Decent company. Own observations and experiences.
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Learning activities and teaching methods
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unspecified
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| learning outcomes |
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| Knowledge |
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| Organizational forms and structures Management systems Unique sales offers Personal management Innovation |
| Organizational forms and structures Management systems Unique sales offers Personal management Innovation |
| Skills |
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| Analyze organizational structures Identify management systems Analyze the uniqueness of companies Reveal personal potential Identify market opportunities |
| Analyze organizational structures Identify management systems Analyze the uniqueness of companies Reveal personal potential Identify market opportunities |
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Recommended literature
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CARNEY, B., GETZ, I.. Freedom, Inc.: Free your employees and let them lead your business to higher productivity, profits, and growth. Crown Business, 2009. ISBN 9780307462473.
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COLLINS, J., PORRAS, J. I. Built to Last: Successful Habits of Visionary Companies.. HarperBusiness, 2004. ISBN 978-0060516406.
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COVEY, S. R. 7 Habits of Highly Effective People: Powerful lessons in personal change.. Simon and Schuster, 2004. ISBN 9780743272452.
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DRUCKER, P. F. The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management. Harper Collins, 2009. ISBN 9780061793622.
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HAMEL, G., BREEN, B. The Future of Management. Harvard Business Press, 2007. ISBN 9781422148006.
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HOCK, D. Birth of the chaordic age. San Francisco: Berrett-Koehler Publishers, 1999. ISBN 1576750744.
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CHRISTENSEN, C. M., ALLWORTH, J., DILLON, K. How Will You Measure Your Life?. HarperCollins,, 2012. ISBN 9780007449163.
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ZELENÝ, M. Human systems management: integrating knowledge, management and systems. New Jersey: World Scientific, 2008. ISBN 978-981-02-4913-7.
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