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Lecturer(s)
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Shoaib Muhammad, Ph.D.
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Popesko Boris, prof. Ing. Ph.D.
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Haider Shovan Nasim
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Course content
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Theory and practice of business Business model Personal model Canvas Value proposition design Lean canvas Lean startup Customer development model Business model design Business model patterns
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Learning activities and teaching methods
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Lecturing, Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming)
- Home preparation for classes
- 10 hours per semester
- Preparation for course credit
- 16 hours per semester
- Participation in classes
- 39 hours per semester
- Preparation for examination
- 21 hours per semester
- Term paper
- 14 hours per semester
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| prerequisite |
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| Knowledge |
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| Basic knowledge and skills in the areas of business models, lean entrepreneurship, and business models. The course requires basic prerequisites and skills in the field of entrepreneurship. |
| Basic knowledge and skills in the areas of business models, lean entrepreneurship, and business models. The course requires basic prerequisites and skills in the field of entrepreneurship. |
| learning outcomes |
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| The student is able to process and use the business model canvas (Lean Canvas and Canvas), with the help of which they will be able to model the outlines of new and already proven business concepts. The student is able to define the business model canvas within the documentation, including all the required details. |
| The student is able to process and use the business model canvas (Lean Canvas and Canvas), with the help of which they will be able to model the outlines of new and already proven business concepts. The student is able to define the business model canvas within the documentation, including all the required details. |
| The student will learn to use the business model Canvas and/or lean canvas, which will be able to develop a new business project or analyze existing companies |
| The student will learn to use the business model Canvas and/or lean canvas, which will be able to develop a new business project or analyze existing companies |
| characterize the essence of entrepreneurship, the business model, and explain; |
| characterize the essence of entrepreneurship, the business model, and explain; |
| describe trends in business; |
| describe trends in business; |
| characterize and define Lean Canvas and Canvas; |
| characterize and define Lean Canvas and Canvas; |
| define and describe the difference between a business plan and a business model; |
| define and describe the difference between a business plan and a business model; |
| describe the development of business models and business model innovation; |
| describe the development of business models and business model innovation; |
| Skills |
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| define what the essence of business is; |
| define what the essence of business is; |
| develop a business model based on the Lean Canvas; |
| develop a business model based on the Lean Canvas; |
| develop a business model using the Canvas framework; |
| develop a business model using the Canvas framework; |
| zpracovat business model podle plátna Canvas; |
| zpracovat business model podle plátna Canvas; |
| apply knowledge of business models in practice; |
| apply knowledge of business models in practice; |
| define a business plan; |
| define a business plan; |
| identify problems in creating a business model; |
| identify problems in creating a business model; |
| apply a lean business approach; |
| apply a lean business approach; |
| choose a suitable business model; |
| choose a suitable business model; |
| apply Lean Startup methods; |
| apply Lean Startup methods; |
| teaching methods |
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| Knowledge |
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| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Monologic (Exposition, lecture, briefing) |
| Demonstration |
| Demonstration |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Projection (static, dynamic) |
| Projection (static, dynamic) |
| Lecturing |
| Lecturing |
| assessment methods |
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| Written examination |
| Written examination |
| Grade (Using a grade system) |
| Essay |
| Essay |
| Analysis of seminar paper |
| Grade (Using a grade system) |
| Analysis of seminar paper |
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Recommended literature
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e-learning on Moodle. The title of course: 1BME - Business models..
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Blank, S. The four steps to the epiphany: successful strategies for products that win.. John Wiley & Sons, 2020.
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Drucker, P. Innovation and Entrepreneurship.. Routledge, 2014.
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Maurya, A. Running lean: iterate from plan A to a plan that works.. " O'Reilly Media, Inc.", 2012.
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Osterwalder, A., & Pigneur, Y. Business model generation: a handbook for visionaries, game changers, and challengers.. John Wiley & Sons., 2010.
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Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. Value proposition design: How to create products and services customers want. ohn Wiley & Sons., 2014.
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Reis, E. The lean startup. New York: Crown Business, 2011.
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