Tomas Bata University in Zlín
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Course: Business Models

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Course title Business Models
Course code MUPE/1BM
Organizational form of instruction Lecture + Lesson
Level of course Master
Year of study not specified
Semester Winter
Number of ECTS credits 4
Language of instruction Czech
Status of course Compulsory, Compulsory-optional
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Popesko Boris, prof. Ing. Ph.D.
  • Slinták Karel, Ing. Ph.D.
  • Macurová Lucie, Ing. Ph.D.
Course content
1. The four dimensions of business 2. Business models 3. Personal model 4. Canvas 5. Creating a value offer 6. Lean canvas 7. Lean startup 8. Customer development process 9. Business model design 10. Models of business models 11. Trends in the creation of business models 12. Practice of selected companies

Learning activities and teaching methods
Lecturing
prerequisite
Knowledge
The student will learn to use the canvas of the business model, with the help of which he will be able to model the contours of business of new and already proven business concepts.
The student will learn to use the canvas of the business model, with the help of which he will be able to model the contours of business of new and already proven business concepts.
learning outcomes
The student will learn to use the canvas of the business model, with the help of which he will be able to model the contours of business of new and already proven business concepts.
The student will learn to use the canvas of the business model, with the help of which he will be able to model the contours of business of new and already proven business concepts.
teaching methods
Lecturing
Lecturing
assessment methods
Grade (Using a grade system)
Grade (Using a grade system)
Recommended literature
  • Anderson, C. Dlouhý chvost: proč budoucnost byznysu spočívá v dlouhodobých prodejích a větší pestrosti nabídky. Computer Press, 2013. ISBN 9788025125076.
  • Drucker, P. F. Inovace a podnikavost. Praha : Management Press, 1993. ISBN 80-85603-29-2.
  • FOTR, J., SOUČEK, I. Podnikatelský záměr a investiční rozhodování. Praha: Grada Publishing, 2005. ISBN 80-247-0939-2.
  • Chesbrough, H. Open Business Models: How to Thrive in the New Innovation Landscape. Boston: Harvard Business School Press, 2006. ISBN 978-1422104279.
  • Maurya, A. Running lean: iterate from plan A to a plan that works. O'Reilly Media, Inc., 2012. ISBN 978-1449305178.
  • OSTERWALDER, Alexander a Yves PIGNEUR. Tvorba business modelů: příručka pro vizionáře, inovátory a všechny, co se nebojí výzev. Brno: BizBooks, 2012. ISBN 978-80-265-0025-4.
  • Ries, E. The lean startup: How today's entrepreneurs use continuous innovation to create radically successful businesses. Crown Publishing Group, 2011. ISBN 0307887898.
  • SRPOVÁ, Jitka, SVOBODOVÁ, Ivana, SKOPAL, Pavel, ORLÍK, Toma?s?. Podnikatelsky? pla?n a strategie. Pardubice: Rada Publishing, a.s., 2011. ISBN 978-80-247-4103-1.
  • Taleb, N. N. Antifragile: how to live in a world we don´t understand. London: Allen Lane, 2012.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester
Tomas Bata University in Zlín, date of update: 24.04.2024 23:50.