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Lecturer(s)
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Sasínková Martina, Ing. Ph.D.
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Fafílek Michael, Ing.
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Course content
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- Non-verbal communication - Working with voice, vocal hygiene, working with microphones - Interesting speech, presentation, tips of xperienced speakers - Managerial interviews (providing feedback, communicating unpleasant news, handling the criticism from the customer) - Assertiveness, conflicts solving - How to get on well with problem people - Business dealings, negotiation - Techniques of questioning and demurs handling at business dealings - Defense against the pressure techniques at business dealings - Communication with mass media representatives - Press conferences - Etiquette of managerial clothing (business dress code)
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Learning activities and teaching methods
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Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Activating (Simulation, games, dramatization), Practice exercises, Self-reflection, Dealing with situational issues - learning in situations
- Home preparation for classes
- 19 hours per semester
- Participation in classes
- 28 hours per semester
- Preparation for course credit
- 23 hours per semester
- Preparation for examination
- 30 hours per semester
- Term paper
- 20 hours per semester
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| prerequisite |
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| Knowledge |
|---|
| not specified |
| not specified |
| learning outcomes |
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| explain the meanings of basic gestures and other non-verbal signals |
| explain the meanings of basic gestures and other non-verbal signals |
| list the basic characteristics of the voice, give recommendations for working with the voice during presentations, and name the principles of vocal hygiene |
| list the basic characteristics of the voice, give recommendations for working with the voice during presentations, and name the principles of vocal hygiene |
| describe basic recommendations for creating an interesting presentation, list several tips for managing stage fright, describe recommendations for working with audiovisual aids |
| describe basic recommendations for creating an interesting presentation, list several tips for managing stage fright, describe recommendations for working with audiovisual aids |
| describe the principle of providing feedback |
| describe the principle of providing feedback |
| list assertive techniques and explain their principle |
| list assertive techniques and explain their principle |
| describe the individual phases of the business negotiation |
| describe the individual phases of the business negotiation |
| describe the method of preparing a press conference |
| describe the method of preparing a press conference |
| describe the rules of the so-called Business Formal Dress Code |
| describe the rules of the so-called Business Formal Dress Code |
| describe the process of communicating unpleasant news |
| describe the process of communicating unpleasant news |
| Skills |
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| Recognize the meanings of various gestures and other non-verbal signals |
| Recognize the meanings of various gestures and other non-verbal signals |
| Apply the basics of vocal hygiene |
| Apply the basics of vocal hygiene |
| Prepare a presentation, present your ideas in an interesting way and act as a persuasive speaker |
| Prepare a presentation, present your ideas in an interesting way and act as a persuasive speaker |
| Use referrals to successfully manage his stage fright when giving his speech in front of a large audience |
| Use referrals to successfully manage his stage fright when giving his speech in front of a large audience |
| Apply knowledge about conducting managerial interviews (giving feedback, communicating unpleasant news) |
| Apply knowledge about conducting managerial interviews (giving feedback, communicating unpleasant news) |
| Apply the basic principles of negotiation in a business meeting |
| Apply the basic principles of negotiation in a business meeting |
| Hold a press conference, provide an official statement to the media, answer challenging questions from media representatives |
| Hold a press conference, provide an official statement to the media, answer challenging questions from media representatives |
| teaching methods |
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| Knowledge |
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| Dialogic (Discussion, conversation, brainstorming) |
| Practice exercises |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Practice exercises |
| Dialogic (Discussion, conversation, brainstorming) |
| Skills |
|---|
| Self-reflection |
| Self-reflection |
| Dealing with situational issues - learning in situations |
| Dealing with situational issues - learning in situations |
| Practice exercises |
| Practice exercises |
| Dialogic (Discussion, conversation, brainstorming) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activating (Simulation, games, dramatization) |
| Activating (Simulation, games, dramatization) |
| Students working in pairs |
| Students working in pairs |
| assessment methods |
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| Knowledge |
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| Preparation of a presentation, giving a presentation |
| Didactic test |
| Didactic test |
| Analysis of the student's language performance |
| Preparation of a presentation, giving a presentation |
| Analysis of the student's language performance |
| Analysis of the student's performance |
| Analysis of the student's performance |
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Recommended literature
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Allhoff, Dieter-W. Rétorika a komunikace : 14. vydání. Vyd. 1. Praha : Grada, 2008. ISBN 978-80-247-2283-2.
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Bajčan, Roman. Techniky public relations, aneb, Jak pracovat s médii. Vyd. 1. Praha : Management Press, 2003. ISBN 80-7261-096-1.
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BĚLOHLÁVEK, František. 25 typů lidí: jak s nimi jednat, jak je vést a motivovat. Praha: Grada, 2016., 2016. ISBN 978-80-247-5872-5.
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BUREŠ, I. Deset zlatých pravidel prodeje. Praha: Management Press, 2005. ISBN 80-7261-114-3.
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Edmüller, Andreas. Velká kniha manipulativních technik. 1. vyd. Praha : Grada, 2011. ISBN 978-80-247-3778-2.
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HIERHOLD, E. Rétorika a prezentace. Grada, 2008.
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Khelerová, Vladimíra. Komunikační a obchodní dovednosti manažera. 3., dopl. vyd. Praha : Grada, 2010. ISBN 978-80-247-3566-5.
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Lahnerová, D. Asertivita pro manažery. Praha: Grada,, 2009.
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Lakhani, Dave. Jak prodávat, když nikdo nekupuje : --a jak prodávat ještě více, až lidé a firmy kupovat začnou. 1. vyd. Praha : Grada, 2010. ISBN 978-80-247-3309-8.
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Špaček Ladislav. Business etiketa a komunikace. Praha, 2013. ISBN 978-80-260-4347-8.
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Věrčák, Girgašová, Liškařová. Media Relations není manipulace. Ekopress.
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