Course: Bata´s Management System

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Course title Bata´s Management System
Course code MUMM/3SRBA
Organizational form of instruction Lecture
Level of course Bachelor
Year of study not specified
Semester Summer
Number of ECTS credits 3
Language of instruction Czech
Status of course unspecified
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Barešová Petra, Ing. MSc, Ph.D.
  • Končitíková Gabriela, Ing. Mgr. Ph.D.
Course content
- Bata's company history and present, Bata's company entrepreneurial strategy, Thomas - Bata entrepreneurial philosophy, Bata's Management System presentation - Bata's company employees enlighten activation - Bata's company personal and social policy - Bata's company salary and social motivation and activation system - Bata's company information system - Bata's company calculations and accounting - Bata's company planning - Bata's company business policy (purchase and sales) - Bata's company commercial policy (production) and Quality Management - Bata's company research, technical and innovation activities for company development - Bata's company marketing policy - Bata's company internal communication - Seller-Buyer relationships, Management of customer relationship at Bata's company - Bata's company social liability

Learning activities and teaching methods
Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Methods for working with texts (Textbook, book)
  • Participation in classes - 10 hours per semester
  • Home preparation for classes - 28 hours per semester
  • Term paper - 22 hours per semester
  • Preparation for course credit - 18 hours per semester
prerequisite
Knowledge
The basic knowledge of management
The basic knowledge of management
learning outcomes
Students can understand the management system in Baťa company till 1945 and importance of this system for contemporary company management. They critically treat the historical information resource dealing with Baťa system management.
Students can understand the management system in Baťa company till 1945 and importance of this system for contemporary company management. They critically treat the historical information resource dealing with Baťa system management.
popsat základní baťovské principy a filozofii
popsat základní baťovské principy a filozofii
popsat principy Baťovy školy práce
popsat principy Baťovy školy práce
popsat baťovské principy z oblasti HR (Human Resources)
popsat baťovské principy z oblasti HR (Human Resources)
popsat baťovské principy z oblasti reklamy, služby, prodeje
popsat baťovské principy z oblasti reklamy, služby, prodeje
popsat baťovské principy z oblasti výroby a řízení obchodu
popsat baťovské principy z oblasti výroby a řízení obchodu
describe the basic Bata principles and philosophy
describe the basic Bata principles and philosophy
describe the principles of the Bata School of Work
describe the principles of the Bata School of Work
describe the Bata principles in the field of HR (Human Resources)
describe the Bata principles in the field of HR (Human Resources)
describe Bata principles in the field of advertising, service, sales
describe Bata principles in the field of advertising, service, sales
describe Bata principles in the field of production and business management
describe Bata principles in the field of production and business management
Skills
aplikovat základní baťovské principy a filozofii
aplikovat základní baťovské principy a filozofii
aplikovat principy Baťovy školy práce
aplikovat principy Baťovy školy práce
aplikovat baťovské principy z oblasti HR (Human Resources)
aplikovat baťovské principy z oblasti HR (Human Resources)
aplikovat baťovské principy z oblasti reklamy, služby, prodeje
aplikovat baťovské principy z oblasti reklamy, služby, prodeje
aplikovat baťovské principy z oblasti výroby a řízení obchodu
aplikovat baťovské principy z oblasti výroby a řízení obchodu
apply basic Bata principles and philosophy
apply basic Bata principles and philosophy
apply the principles of the Bata School of Work
apply the principles of the Bata School of Work
apply Bata principles in the field of HR (Human Resources)
apply Bata principles in the field of HR (Human Resources)
apply Bata principles in the field of advertising, service, sales
apply Bata principles in the field of advertising, service, sales
apply Bata principles in the field of production and business management
apply Bata principles in the field of production and business management
teaching methods
Knowledge
Dialogic (Discussion, conversation, brainstorming)
Monologic (Exposition, lecture, briefing)
Dialogic (Discussion, conversation, brainstorming)
Monologic (Exposition, lecture, briefing)
Methods for working with texts (Textbook, book)
Methods for working with texts (Textbook, book)
assessment methods
Didactic test
Didactic test
Analysis of the student's performance
Analysis of the student's performance
Grade (Using a grade system)
Essay
Written examination
Written examination
Grade (Using a grade system)
Essay
Recommended literature
  • Baťa, T. Úvahy a projevy. Zlín, 2018. ISBN 978-80-906540-5-1.
  • Cekota, A. Geniální podnikatel Tomáš Baťa. Zlín, 2016. ISBN 978-80-905896-5-0.
  • Rybka, Z. Základní zásady Baťova systému řízení. Zlín, 2016. ISBN 978-80-906540-1-3.
  • Stříteský, M. Tvůrčí odkaz Tomáše Bati současným podnikatelům. Zlín, 2003. ISBN 80-7318-152-5.
  • Zelený, M. Cesty k úspěchu: trvalé hodnoty soustavy řízení Baťa. Zlín, 2001. ISBN 8073180464.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester