|
Lecturer(s)
|
-
Barešová Petra, Ing. MSc, Ph.D.
-
Pokluda Zdeněk, PhDr.
|
|
Course content
|
- Basic principles, ideas and values in Bata company. - Production, sales, competition. Bata shoes on home and foreign market (1894-2010). - World of Bata business, business activities development in the CR and abroad. - Bata company and its people, communication in Bata company. - Organisation and management in Bata company. - Corporate social responsibility and business activities in Bata company. - Management of Bata company and public administration, businessman, mayor, public person, town and architecture.
|
|
Learning activities and teaching methods
|
Monologic (Exposition, lecture, briefing), Dialogic (Discussion, conversation, brainstorming), Methods for working with texts (Textbook, book), Activating (Simulation, games, dramatization)
- Participation in classes
- 10 hours per semester
- Home preparation for classes
- 28 hours per semester
- Preparation for course credit
- 18 hours per semester
- Term paper
- 22 hours per semester
|
| prerequisite |
|---|
| Knowledge |
|---|
| The basic knowledge of management |
| The basic knowledge of management |
| learning outcomes |
|---|
| Students can understand the management system in Baťa company till 1945 and importance of this system for contemporary company management. They critically treat the historical information resource dealing with Baťa system management. |
| Students can understand the management system in Baťa company till 1945 and importance of this system for contemporary company management. They critically treat the historical information resource dealing with Baťa system management. |
| popsat důležité milníky a události v životě T. Bati |
| popsat důležité milníky a události v životě T. Bati |
| popsat znalosti o historii firmy Baťa, rozvoj podnikatelských aktivit v ČR a zahraničí |
| popsat znalosti o historii firmy Baťa, rozvoj podnikatelských aktivit v ČR a zahraničí |
| popsat základní principy řízení firmy Baťa |
| popsat základní principy řízení firmy Baťa |
| popsat obchod, prodej, službu a reklamu ve firmě Baťa |
| popsat obchod, prodej, službu a reklamu ve firmě Baťa |
| popsat fungování T. Bati ve veřejném prostoru |
| popsat fungování T. Bati ve veřejném prostoru |
| describe important milestones and events in the life of T. Bata |
| describe important milestones and events in the life of T. Bata |
| describe knowledge about the history of Bata, the development of business activities in the Czech Republic and abroad |
| describe knowledge about the history of Bata, the development of business activities in the Czech Republic and abroad |
| describe the basic principles of Bata management |
| describe the basic principles of Bata management |
| describe business, sales, service and advertising at Bata |
| describe business, sales, service and advertising at Bata |
| describe the functioning of T. Bata in public space |
| describe the functioning of T. Bata in public space |
| Skills |
|---|
| aplikovat životní zkušenosti T. Bati |
| aplikovat zkušenosti T. Bati z vedení zaměstnanců a spolupracovníků |
| aplikovat zkušenosti T. Bati z oblasti reklamy, obchodu, služby |
| aplikovat zkušenosti T. Bati z oblasti reklamy, obchodu, služby |
| aplikovat zkušenosti T. Bati z vedení zaměstnanců a spolupracovníků |
| aplikovat životní zkušenosti T. Bati |
| aplikovat zkušenosti T. Bati z fungování ve veřejném sektoru |
| aplikovat zkušenosti T. Bati z fungování ve veřejném sektoru |
| aplikovat zkušenosti T. Bati z řízení obchodu, vedení firmy a prodeje |
| aplikovat zkušenosti T. Bati z řízení obchodu, vedení firmy a prodeje |
| apply T. Bata's life experience |
| apply T. Bata's life experience |
| apply T. Bata's experience in managing employees and co-workers |
| apply T. Bata's experience in managing employees and co-workers |
| apply T. Bata's experience in business management, company management and sales |
| apply T. Bata's experience in business management, company management and sales |
| apply T. Bata's experience in the public sector |
| apply T. Bata's experience in the public sector |
| apply T. Bata's experience in advertising, business, service |
| apply T. Bata's experience in advertising, business, service |
| teaching methods |
|---|
| Knowledge |
|---|
| Activating (Simulation, games, dramatization) |
| Methods for working with texts (Textbook, book) |
| Methods for working with texts (Textbook, book) |
| Monologic (Exposition, lecture, briefing) |
| Monologic (Exposition, lecture, briefing) |
| Dialogic (Discussion, conversation, brainstorming) |
| Activating (Simulation, games, dramatization) |
| Dialogic (Discussion, conversation, brainstorming) |
| assessment methods |
|---|
| Written examination |
| Essay |
| Essay |
| Systematic observation of the student |
| Systematic observation of the student |
| Analysis of the student's performance |
| Analysis of the student's performance |
| Didactic test |
| Didactic test |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Written examination |
|
Recommended literature
|
-
Baťa, T. Úvahy a projevy. Zlín, 2002. ISBN 80-7318-103-7.
-
Lešingrová, R. Baťova soustava řízení. Uherské Hradiště, 2007. ISBN 978-80-903808-4-4.
-
Pokluda, Z. Ze Zlína do světa - příběh Tomáše Bati. Zlín, 2004. ISBN 80-239-2149-5.
-
Stříteský, M. Tvůrčí odkaz Tomáše Bati současným podnikatelům. Zlín, 2003. ISBN 80-7318-152-5.
-
Zelený, M. Cesty k úspěchu: trvalé hodnoty soustavy řízení Baťa. Zlín, 2001. ISBN 8073180464.
|