Course: Expert debate on FSE subjects: Economics, Economical-Mathematical Methods, Management, Marketing

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Course title Expert debate on FSE subjects: Economics, Economical-Mathematical Methods, Management, Marketing
Course code MUMM/1DMME
Organizational form of instruction no contact
Level of course Master
Year of study not specified
Semester Summer
Number of ECTS credits 0
Language of instruction English
Status of course Compulsory
Form of instruction Face-to-face
Work placements This is not an internship
Recommended optional programme components None
Lecturer(s)
  • Pilík Michal, doc. Ing. Ph.D.
Course content
The examination takes the form of an oral debate on the topics of the areas stated above processed in the form of themes that are available to students. These areas are regularly updated and approved by the Study Programmes Board.

Learning activities and teaching methods
Dialogic (Discussion, conversation, brainstorming)
learning outcomes
Knowledge
After passing the course, students should be able to present the achieved knowledge and immediately respond to questions raised in the debate.
After passing the course, students should be able to present the achieved knowledge and immediately respond to questions raised in the debate.
teaching methods
Dialogic (Discussion, conversation, brainstorming)
Dialogic (Discussion, conversation, brainstorming)
assessment methods
Grade (Using a grade system)
Grade (Using a grade system)
Recommended literature
  • Auditing organizational communication : a handbook of research, theory and practice. London ; New York : Routledge, 2009. ISBN 978-0-415-41445-6.
  • Andrerson, D., Sweeney, D., Williams, T. An Introduction to Management Science - Quantitative Approaches To Decision Making,10e. Thomson South-Western Publishing, 2003. ISBN 0-324-14563-2.
  • CRANE, A. et al. The Oxford Handbook of Corporate Social Responsibility. 1st ed. New York: Oxford University Press,, 2008. ISBN 978-0-19-921159-3.
  • Dohnalova, Z., Dobeš, K. Microeconomics II.
  • DOLEJŠOVÁ, M. Basics Of Quantitative Methods.
  • HAMDY A. TAHA. Operations Research: An Introduction. 8th edition. Prentice Hall, Upper Saddle River, New Jersey,, 2007. ISBN 0-13-188923-0.
  • KELLER, K. L. Strategic Brand Management. 3nd edition. New Jersey: Prentice Hall, 2008. ISBN 0-13-188859-5.
  • LADOVÁ, J. International Management and Marketing.
  • LADOVÁ, J. Management II.
  • MIKESKA, M. Macroeconomics II.
  • PILÍK, M. Business-to-Business Marketing. Zlín: Univerzita Tomáše Bati ve Zlíně,, 2006. ISBN 80-7318-452-4.
  • USUNIER, J. C., LEE, J. A. Marketing Across.Cultures 5th. Ed. Prentice Hall. Pearson Education, 2009. ISBN 978-0-273-71391-3.
  • VANĚK, J. Marketing Aplications.
  • ZIMOLA, B., STŘÍŽ, P. Quantitative Methods for Managerial Making.


Study plans that include the course
Faculty Study plan (Version) Category of Branch/Specialization Recommended year of study Recommended semester