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Lecturer(s)
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Course content
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Topics: - Introduction to economic studies, basic problems of economics organization, basic methodical habits - The market and the market mechanism - Consumer behaviour and demand shaping - Supply on the products and services market - The firm under conditions of perfect competition and supply formation, equilibrium in a perfectly competitive market - Imperfect competition, monopoly - Oligopoly, monopolistic competition, alternative company targets - Market of primary production factors and the formation of their prices - Labour market and wages - Capital market, distribution of pension - General equilibrium theory - Market failure, impact of state on microeconomic entities
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Learning activities and teaching methods
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Lecturing, Methods for working with texts (Textbook, book)
- Participation in classes
- 20 hours per semester
- Home preparation for classes
- 71 hours per semester
- Preparation for examination
- 39 hours per semester
- Preparation for course credit
- 20 hours per semester
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| prerequisite |
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| Knowledge |
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| A prerequisite is knowledge of basic mathematical operations and the drawing of basic mathematical functions. |
| A prerequisite is knowledge of basic mathematical operations and the drawing of basic mathematical functions. |
| learning outcomes |
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| explain the basic overview of the economic system, the functioning of the market economy under conditions of perfect and imperfect competition and the decision-making of economic entities. |
| explain the basic overview of the economic system, the functioning of the market economy under conditions of perfect and imperfect competition and the decision-making of economic entities. |
| describe the formation and laws of market demand in various markets for goods and services. |
| describe the formation and laws of market demand in various markets for goods and services. |
| explain consumer decision-making using indifference analysis. |
| explain consumer decision-making using indifference analysis. |
| describe the formation and laws of market supply in the markets of goods and services. |
| describe the formation and laws of market supply in the markets of goods and services. |
| explain the firm's quantity and price decisions under different types of competition. |
| explain the firm's quantity and price decisions under different types of competition. |
| describe the behavior of market entities acting in factor markets. |
| describe the behavior of market entities acting in factor markets. |
| explain the interconnectedness and efficiency of individual markets using general equilibrium principles. |
| explain the interconnectedness and efficiency of individual markets using general equilibrium principles. |
| explain the conditions that establish equilibrium in all markets simultaneously. |
| explain the conditions that establish equilibrium in all markets simultaneously. |
| Skills |
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| assess the behavior of economic entities that create supply or demand in markets. |
| assess the behavior of economic entities that create supply or demand in markets. |
| evaluate the functioning of the market process and the influence of the market structure. |
| evaluate the functioning of the market process and the influence of the market structure. |
| assess and estimate the elasticity of demand. |
| assess and estimate the elasticity of demand. |
| represent and assess the consumer optimum using indifference analysis. |
| represent and assess the consumer optimum using indifference analysis. |
| illustrate and evaluate the profit maximization point under different types of competition. |
| illustrate and evaluate the profit maximization point under different types of competition. |
| use the basic analytical tools of microeconomics to describe and analyze real-world problems while avoiding common analytical errors. |
| use the basic analytical tools of microeconomics to describe and analyze real-world problems while avoiding common analytical errors. |
| assess the implications of changes in demand, costs, market structure and basic changes in government economic policy. |
| assess the implications of changes in demand, costs, market structure and basic changes in government economic policy. |
| teaching methods |
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| Knowledge |
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| Lecturing |
| Lecturing |
| Practice exercises |
| Practice exercises |
| Skills |
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| Lecturing |
| Lecturing |
| Practice exercises |
| Practice exercises |
| assessment methods |
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| Knowledge |
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| Written examination |
| Written examination |
| Grade (Using a grade system) |
| Grade (Using a grade system) |
| Oral examination |
| Oral examination |
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Recommended literature
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BERNANKE, B., FRANK, R. H. Ekonomie. Praha, 2003. ISBN 8024704714.
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BESANKO, D., BRAEUTIGAM, R. R., ROCKETT, K. Microeconomics: international student version. 5th ed. Hoboken: Wiley. 2015. ISBN 978-1-118-71638-0.
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DOHNALOVÁ, Z., DOBEŠ, K. Mikroeknomie pro bakalářské studium: cvičebnice. Zlín: Univerzita Tomáše Bati ve Zlíně, 2010. ISBN 978-80-7318-977-8.
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DOHNALOVÁ, Z. Mikroekonomie I: studijní pomůcka pro distanční studium. Zlín: Univerzita Tomáše Bati ve Zlíně, 2011. ISBN 978-80-7318-986-0.
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DOHNALOVÁ, Z. Mikroekonomie. Zlín: Univerzita Tomáše Bati ve Zlíně, 2014. ISBN 978-80-8154-033-2.
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HOLMAN, R. Ekonomie. 6. vydání. V Praze: C.H. Beck, 2016. ISBN 978-80-7400-278-6.
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HOŘEJŠÍ, B., SOUKUPOVÁ, J., MACÁKOVÁ, L., SOUKUP, J. Mikroekonomie. 6. aktualizované a doplněné vydání. Praha: Management Press, 2018. ISBN 978-80-7261-538-4.
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JUREČKA V. Mikroekonomie. Praha: Grada Publishing, 2018. ISBN 9788027101467.
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KRUGMAN, P. R., WELLS, R. Microeconomics. 3rd ed.. New York, NY: Worth Publishers, 2013. ISBN 978-1-4292-8342-7.
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MACÁKOVÁ, L. Mikroekonomie: základní kurz. Slaný: Melandrium, 2010. ISBN 978-80-86175-70-6.
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MANKIW, N., G., TAYLOR, M., P. Microeconomics. Andover: Cengage Learning, 2014. ISBN 9781408081983.
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MANKIW, N. G. Zásady ekonomie. Praha: Grada, 2000. ISBN 978-80-7169-891-1.
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PINDYCK, R. S., RUBINFELD, D. L. Microeconomics. Eighth edition. Boston: Pearson, 2015. ISBN 978-1-292-08197-7.
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SAMUELSON, P. A., NORDHAUS, W. D. Ekonomie: 19. vydání. Praha: NS Svoboda, 2013. ISBN 978-80-205-0629-0.
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SAMUELSON, P. A., NORDHAUS, W. D. Mikroekonomie dnes. Brno: Computer Press, 2004. ISBN 80-251-0109-6.
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SCHILLER, B. R. Essentials of economics. 6th ed.. Boston: McGraw-Hill/Irwin, 2007. ISBN 0-07-340279-6.
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SCHILLER, B. R. Mikroekonomie dnes. Brno: Computer Press, 2004. ISBN 80-251-0109-6.
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